Duvel Moortgat really got Horeca België…

Even we fall for it sometimes with our eyes wide open when it comes to April Fools’ jokes.

While surfing the internet yesterday, we came across a post from Duvel Moortgat about their new DUVEL glass.
It was an innovative glass where the red logo changed color. The red logo on the glass would adapt to the temperature of the poured DUVEL and turn green when it was perfect.

We thought it was innovative and unique.

But as it turns out, the people at Moortgat really went to the trouble of making a video for April Fools’. And we fell for it hook, line, and sinker.
And just like all their other marketing concepts, they truly managed to do this in a unique way. Our editorial team went to great lengths to post the video on the website along with the accompanying article.

We must therefore apologize to our readers for spreading incorrect information, albeit under the guise of a fun joke for
April Fools’.

We certainly don’t begrudge the marketing department at DUVEL MOORTGAT their funny moment and wish them the best of luck with their future campaigns.

If you’re curious about which glasses they actually have in their unique collection, click here

DUVEL IS MUCH MORE THAN A PASSION FOR BEER

It is a true passion for good taste. For the Duvel Collection, international artists apply their most creative designs to and around the Duvel glass. Discover this limited series and enjoy this special collaboration. Source: duvel.com