Coaching project for merchants in Knokke-Heist
Due to the support measures during this COVID period, the Knokke-Heist local council stepped up its coaching project. Through this project, almost every merchant can request a maximum of 8 hours of guidance per calendar year. The project has been running for several years and with success! Many applications for a personal expert have already been submitted.

Support in various areas
The coaches offer tailor-made advice for local merchants, and it’s completely free! You can request a personal expert for various topics such as shop layout, product range, social media/marketing, experience, hospitality, and digital innovation. The number of coaching hours has increased from 4 to 8 hours due to the economic recovery plan. As a local merchant, you can opt for 4 hours. If you want more time, this can be increased to a maximum of 8 hours.
The coaches
We have recently engaged additional experts, so we can now offer support in even more areas:
- product range: Cyclos, Peppers & co
- social media / marketing: Fête Sociale, Social Lemon
- experience: Cyclos, Peppers & co, Retail Design Lab
- hospitality: Hospitality Consultants (Gino Vermeulen)
- digital innovation: Get Driven (Stefan Colins)
- shop layout: Lieven Musschoot

Sign up
Would you like coaching as a merchant in Knokke-Heist? All you have to do is submit a motivated application. Via the following link, you can easily let the Local Economy department know where you still need support: https://www.knokke-heist.be/aanvraagformulier_ondersteuning. You will be contacted as soon as possible after your application.
A few reactions from local merchants after a coaching trajectory:
“The coaching went very well! I really learned a lot about social media for my shop. The coach explains everything very well and takes her time. I can also always ask her for feedback. I also received all the information in a small bundle.
In short, a very educational and positive experience!”
– Laetitia –
“The coach visited us last week. It was very interesting!
I want to thank you for putting us in touch. This is a great service. Thanks again!”
– Hilde –
“Coach, you’re really great! You immediately understand what we want and explain everything so simply. It’s nice that you could add value to our business.”
– Lies –




